When Experience Matters!

GERALD J. SMITH (Jerry)

The "Profit Rainmaker"

JSmithBusinessConsulting@gmail.com

http://www.linkedin.com/in/geraldjsmith (public profile)

www.JSmithBusinessConsulting.com

CAREER SUMMARY

Senior-Level Leader, known for dramatically building profits, through extremely hard work supported by organization and consistent attention to detail. Using financial analysis with aggressive plans/actions, combined with trend setting creativity/marketing, produces higher than ever cash flows. In addition to being a solid problem solver, skills also include strong negotiating skills, which exceed all organizational benchmarking goals. A positive leadership role model, with clear effective communication skills.

PROFESSIONAL EXPERIENCE

J Smith Business Consulting, LLC, Appleton, WI

2009 - Present

“Profit Rainmaker”, President

Profit Building Consultant for Convenience Stores, Hotels, and Business. With 35 years of business expertise, and a proven business growth record, J Smith Business Consulting,focuses on:

• Overall Business Evaluation for profit growth

• Advertising and Promotional Development

• Operation Cost Efficiencies and Consolidation

• Operational and Management Procedures

• Strategic Market Positioning and Actions
  

• Talent Evaluation and Development

• Site Selection and Development/Renovations
  

• Guest Service Programs / Team Incentives

Mediation Horizons, LLC, Appleton, WI

2009- Present

President

Certified Professional Mediator through the University of Wisconsin- Madison.

• Mediation services for: business, employer/ employee, and contracts.

U.S. OIL CO., INC., (Express Convenience Centers), Combined Locks, WI

1998 - 2009

Fortune 500 Company privately held. Petroleum-based service/products, bulk storage/ wholesale sales.

General Manager/Retail and Hotels (Member corporate Senior Leadership Team)

Director of Operations

Marketing Manager

$26M inside sales, 26M gal., 19-22 stores, 210 Team members

Additionally responsible for: 300 Room Hotel, Branson, Mo., 150 Team members

• Increased Convenience Store cash flows from $1.5M to $3.5M and Hotel from (-$200K) to +$800K.

These increases were accomplished through: establishing weekly labor budgets, controlling purchases, new sales/marketing/promotions, managing retails, new products/services, community programs, increased quality standards, total Team incentive plans, and developing and holding Teams accountable.

• Drove implementation of Scanning/Price book with a 1.2% increase in inside Gross Margin.

• Implemented a quality program as part of the culture, which moved the “Guest Willingness to Return” to over 93%.

• Personally created name and offerings for the “GoFor Rewards” loyalty program, 62,000 members with 30% store purchase habits. Yielded $15K/month in additional profits.

• Implemented Lean Program reducing cigarette inventory by $15K/store/month.

• Chain was awarded “Best of the Valley” 2007, 2008.

BERGSTROM HOTELS, Appleton, WI

1995 - 1998

(Formerly Paper Valley Hotel and Conference Center). Nationally renown for Guest Service Model.

General Manager

• Reduced Overtime by 90% through holding divisions accountable.

• Implemented signed purchase approval program saving hotel over $10,000 in profit per month.

• Developed yield Management program for Transient Sales resulting in an immediate 6% increase in revenues.

• Created catering solicitation/revenue goals and weekly monitoring increasing catering sales by 10%.

RADISSON PLAZA HOTEL, Rochester, MN 1991 - 1995

General Manager

• Increased cash reserves by $1M over previous levels. This was accomplished through: purchase order approval, labor budgets, added sales and promotions, direct sales goals/plans, added community visibility, and increased property quality.

SHERATON MAYFAIR HOTEL, Milwaukee, WI 1987 - 1991

General Manager

• Increased cash flows by $800K over previous levels. This was accomplished by using the same proven strategies as the Radisson position. Voted “Best Hotel in size” by Wisconsin Hotel/Motel Association.

ASTOR HOTEL, Milwaukee, WI

1986 - 1987

General Manager – increased cash flows by $250K, based on using similar strategies as the above.

AMERICAN CLUB and RESORT, Kohler, WI 1985 - 1986

Director of Marketing – Increased actual Group room nights by 7,000 annually through Team goals/strategies.

MARRIOTT HOTELS CORPORATION

1979 - 1985

Houston Airport Marriott, Director of Marketing

Pittsburgh Marriott/Monroeville, Director of Marketing

Bethesda Marriott/Washington DC, Convention Sales Manager

HILTON HOTELS CORPORATION

1978 - 1979

Logan Airport Hilton, Boston, MA, Asst. Director of Food/Beverage

Arlington Park Hilton, Chicago, IL

Hilton Towers, Chicago, IL

EDUCATION

Bachelor of Science, University of Wisconsin-Stout, Hotel/ Restaurant Management

under graduate, University of Wisconsin-LaCrosse,

University of Wisconsin- Madison, Certified Professional Mediator

PROFESSIONAL/COMMUNITY AFFILIATIONS

Petroleum Marketers Study Group - Past President, Appleton Rotary Club

The Academy Fox Cities (international education) - Past Campaign Chairmen

Appleton Downtown Inc. - Past Executive Board Member

Rochester Rotary Club - Past President Elect

Rochester Lodging and Hospitality Association - Past President

Rochester Convention and Visitors Bureau - Past President

Wauwatosa Chamber of Commerce - Past Board of Director

Wauwatosa School District - Past Advisory Board Member

HONORS/AWARDS

Rotary Paul Harris Award (for community service)

Marriott Hotels Director of Marketing of the Year

        Dale Carnegie graduate