J Smith Business
The " Profit Rainmaker "
When Experience Matters!
GERALD J. SMITH (Jerry)
The "Profit Rainmaker"
Senior-Level Leader, known for dramatically building profits, through extremely hard work supported by organization and consistent attention to detail. Using financial analysis with aggressive plans/actions, combined with trend setting creativity/marketing, produces higher than ever cash flows. In addition to being a solid problem solver, skills also include strong negotiating skills, which exceed all organizational benchmarking goals. A positive leadership role model, with clear effective communication skills.
J Smith Business Consulting, LLC, Appleton, WI
2009 - Present
“Profit Rainmaker”, President
Profit Building Consultant for Convenience Stores, Hotels, and Business. With 35 years of business expertise, and a proven business growth record, J Smith Business Consulting,focuses on:
Mediation Horizons, LLC, Appleton, WI
Certified Professional Mediator through the University of Wisconsin- Madison.
Mediation services for: business, employer/ employee, and contracts.
U.S. OIL CO., INC., (Express Convenience Centers), Combined Locks, WI
1998 - 2009
Fortune 500 Company privately held. Petroleum-based service/products, bulk storage/ wholesale sales.
General Manager/Retail and Hotels (Member corporate Senior Leadership Team)
Director of Operations
$26M inside sales, 26M gal., 19-22 stores, 210 Team members
Additionally responsible for: 300 Room Hotel, Branson, Mo., 150 Team members
Increased Convenience Store cash flows from $1.5M to $3.5M and Hotel from (-$200K) to +$800K.
These increases were accomplished through: establishing weekly labor budgets, controlling purchases, new sales/marketing/promotions, managing retails, new products/services, community programs, increased quality standards, total Team incentive plans, and developing and holding Teams accountable.
Drove implementation of Scanning/Price book with a 1.2% increase in inside Gross Margin.
Implemented a quality program as part of the culture, which moved the “Guest Willingness to Return” to over 93%.
Personally created name and offerings for the “GoFor Rewards” loyalty program, 62,000 members with 30% store purchase habits. Yielded $15K/month in additional profits.
Implemented Lean Program reducing cigarette inventory by $15K/store/month.
Chain was awarded “Best of the Valley” 2007, 2008.
BERGSTROM HOTELS, Appleton, WI
1995 - 1998
(Formerly Paper Valley Hotel and Conference Center). Nationally renown for Guest Service Model.
Reduced Overtime by 90% through holding divisions accountable.
Implemented signed purchase approval program saving hotel over $10,000 in profit per month.
Developed yield Management program for Transient Sales resulting in an immediate 6% increase in revenues.
Created catering solicitation/revenue goals and weekly monitoring increasing catering sales by 10%.
RADISSON PLAZA HOTEL, Rochester, MN 1991 - 1995
Increased cash reserves by $1M over previous levels. This was accomplished through: purchase order approval, labor budgets, added sales and promotions, direct sales goals/plans, added community visibility, and increased property quality.
SHERATON MAYFAIR HOTEL, Milwaukee, WI 1987 - 1991
Increased cash flows by $800K over previous levels. This was accomplished by using the same proven strategies as the Radisson position. Voted “Best Hotel in size” by Wisconsin Hotel/Motel Association.
ASTOR HOTEL, Milwaukee, WI
1986 - 1987
General Manager – increased cash flows by $250K, based on using similar strategies as the above.
AMERICAN CLUB and RESORT, Kohler, WI 1985 - 1986
Director of Marketing – Increased actual Group room nights by 7,000 annually through Team goals/strategies.
MARRIOTT HOTELS CORPORATION
1979 - 1985
Houston Airport Marriott, Director of Marketing
Pittsburgh Marriott/Monroeville, Director of Marketing
Bethesda Marriott/Washington DC, Convention Sales Manager
HILTON HOTELS CORPORATION
1978 - 1979
Logan Airport Hilton, Boston, MA, Asst. Director of Food/Beverage
Arlington Park Hilton, Chicago, IL
Hilton Towers, Chicago, IL
Bachelor of Science, University of Wisconsin-Stout, Hotel/ Restaurant Management
under graduate, University of Wisconsin-LaCrosse,
University of Wisconsin- Madison, Certified Professional Mediator
Petroleum Marketers Study Group - Past President, Appleton Rotary Club
The Academy Fox Cities (international education) - Past Campaign Chairmen
Appleton Downtown Inc. - Past Executive Board Member
Rochester Rotary Club - Past President Elect
Rochester Lodging and Hospitality Association - Past President
Rochester Convention and Visitors Bureau - Past President
Wauwatosa Chamber of Commerce - Past Board of Director
Wauwatosa School District - Past Advisory Board Member
Rotary Paul Harris Award (for community service)
Marriott Hotels Director of Marketing of the Year
Dale Carnegie graduate
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